![]() West at the Adidas Originals x Kanye West YEEZY SEASON 1 fashion show in New York in 2015 Theo Wargo/Getty Images (The company sued an intern for $500,000 in 2021 for breaching the agreement when he posted confidential photos to his Instagram. Nearly all of the sources requested anonymity for this article, citing both extensive NDAs and West’s alleged penchant for retaliation. “He needs that around to keep him hungry and motivated and all this other stuff.” “He thrives off of chaos,” one employee who worked for Yeezy in 2020 says. West was not only at the center of the storm, but the creator of the madness. Staffers claim the hours were brutal – 12-to-15-hour days were the norm – all while navigating West’s eccentricities and on-the-fly demands, such as packing up an entire office on one day’s notice only to move again the next day. “How he is on social media is exactly how he’s like with employees,” an Adidas Yeezy senior member adds. “His anger at us in everyday interactions was just inappropriate, and honestly an HR nightmare,” one Adidas Yeezy designer says. What seemed like a dream job on paper - working for a passionate founder who championed creativity, a seemingly endless stream of money, and rubbing shoulders with world-class musicians, designers, and creatives - was derailed by abrupt firings and rolling layoffs, intimidation and humiliation tactics, and a cult-like atmosphere where sycophancy thrived, sources claim. The musician’s public antics lifted the veil on what nearly two dozen former Yeezy, Adidas, and Gap collaborators and staffers - from entry level workers to executives - describe to Rolling Stone as a chaotic clusterfuck and a toxic and “abusive” work environment at Yeezy. His anger at us in everyday interactions was just inappropriate, and honestly an HR nightmare. Adidas did not return a request for comment. He no longer has a publicist his high-profile attorney dropped him as a client in October his most recent assistant confirmed they no longer work for him his head of media and partnerships left prior to Paris Fashion Week and because he is no longer signed with Def Jam, West appears to have no label representative. At the end of his scorched-earth mission - which saw West aligning himself even further with right-wing polemicists like Owens and Tucker Carlson - he finally got what he apparently wanted: He gained full control over Yeezy going forward when Adidas and Gap cut him loose.ĭespite repeated attempts, Rolling Stone could not reach West for comment. West’s White Lives Matter stunt in Paris would kick off a tumultuous six-week period where he lost both his billionaire status and the respect of fashion and music industry peers over his continued antisemitic comments. “It was definitely supposed to be something that called on race,” the staffer explains, a sentiment that leaned toward “making fun of white people.” “White Lives Matter Candace Owens in combination just made it political, and just stupid,” the staffer adds.
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